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Affected by raw materials, costs, competition and other factors, the footwear industry in Guangdong has entered the throes of transformation and upgrading. Known as "China's women's shoes production base," said Guangdong Huidong more than 6000 shoe-making enterprises are holding together massive inroads into the field of e-commerce, exploring the road to a successful transformation. affected by raw materials, costs, competition and other factors, Guangdong footwear industry entered the throes of transformation and upgrading. Known as "China's women's shoes production base," said Guangdong Huidong more than 6000 shoe-making enterprises are holding together massive inroads into the field of e-commerce, exploring the road to a successful transformation. Huidong footwear industry after 30 years of development, formed from the raw material supply and sales through-train, women's fashion based development pattern of the shoe, in 2006 was named the national "Chinese shoes production base, there are 6380 shoe, 2013 with an annual output of 900 million pairs of shoes, the output value of 28 billion yuan. however, many shoe enterprises have been playing the role of oem. In the external economic downturn, export orders decline in the background, the Huidong footwear industry suffered winter. in order to survive, shoe enterprises have set up online s cheap air jordans tores, using e-commerce to develop domestic channels. According to the Huidong electricity supplier Association statistics, as of now, Huidong has a total of more than 5000 women's shoes shop, Tmall shop more than 40. The Huidong County Daling town Vernon Seiko factory for 2 years, online sales accounted for more than 50% of total sales, the shoe in the women's taobao.com single category sales ranked in the top 10, the current sales have exceeded about 80000000 yuan. in order to help the shoe enterprises to expand the international market, the local government actively organize exhibitors shoe exhibitions, this year in Italy, South Africa, Spain shoe exhibition, 2 local shoe enterprises signed 700 thousand shoes orders, turnover reached $6 million. 5, to attend the seventh session of the Huidong China shoes Cultural Festival press conference, deputy director of China Leather Association Wang Jianxin said that Huidong shoe upgrade, Huidong footwear enterprises in innovation development and marketing efforts, adjusting and optimizing the industrial structure, the introduction of new technology and new ideas. At the same time to change the growth mode of trade, the export of footwear products from a number of LED transition to the quality, brand and benefit oriented road. Guangdong Footwear Manufacturers Association Secretary General Yang Xia be jordans on sale mens lieves that Huidong county should further strengthen international exchanges and integration into the international footwear industry value chain, promoting the construction of the development of regional industrial clusters and new environmental protection and energy-saving production park. She hoped that the local shoe enterprises to optimize marketing channels and ways to weaken export dependence. according to reports, will be held at the Huidong International Exhibition Center in December 28th seventh shoe culture festival, will be held during the footwear quality development forum and other series of activities. 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The integrated store model changes a product store sales way in the past, these varieties will put sales in the same shop. A shares included in the plan terminal with increasingly fierce competition, footwear and apparel enterprises are seeking new mode to break the current bottleneck in the development. Red Dragonfly Group 5 GT (integrated) concept store opened in Hangzhou at the same time, in the next 3 years, this form of shops will be used as one of the main mode of red dragonfly, and plans to develop the 500. at present, the Red Dragonfly Group in addition to footwear, leather goods, clothing, also relates to accessories and other products. The integrated store model changes a product store sales way in the past, these varieties will put sales in the same shop. Red Dragonfly Group Chairman Qian Jinbo told the "First Financial Daily", the footwear apparel products to the store in the form of a shopping mall and a goods store. 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