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This in addition to Nike Kuibenmaimai loss, but also implicated in almost all of the Chinese mainland agents Umbro brand retailers. These currently suffering from varying degrees of dealers it has already lost to Nike claim. & nbsp; & nbsp; & nbsp; & nbsp; the Nike trademark image comes from the Greek goddess of victory wings of feathers, appeared in the Chinese market, the performance of the key moments of decline, whether this root Representative speed feathers due to "sell Umbro" it is no longer Goofy? Nike to sell Umbro suspicion of commercial fraud? "after Nike bought Umbro brand and did not continue to develop this brand, but digging out its core values ??and then to sell." June 27, the retailer ?????? told on the phone, "China Economic Weekly" .?????? limit Shaanxi Dragon Sporting Goods Co., Ltd. (hereinafter referred to as "Shaanxi Dragon"), the chairman of her business since the mid-1990s began to Umbro brand retail agent in Shaanxi, and now, she is entangled in Do you want to give up. As British veteran soccer goods maker Umbro (Umbro), the production of sportswear England series was highly respected young Chinese consumers. In 2008, Nike acquired Umbro selection, market participants have been interpreted as "to make up for the gap in the Nike soccer field supplies and Adidas." The latter has a high market share in the field of football supplies. Then, confidently established Nike Nike Sports (China) Co., Ltd. Umbro Chinese section (hereinafter referred to as "Nike Umbro") is responsible for business development in mainland China Umbro. Brand This has the potential to attract the same Zhengzhou Wang. Wang Zhengzhou Unicorn Culture and Sports Development Co., Ltd. (hereinafter referred to as "Zhengzhou Unicorn"), the general manager. In June 2011, his company contacted Nike Umbro, and signed on as the brand in North China's largest distributors. jordans on sale mens Wang Jun, a written material aspect to the "China Economic Weekly" provides the show: from September 2011 to December period, Zhengzhou Unicorn is open Umbro brand new, heavy-shop 6, has invested more than 80 million renovation costs Yuan, in the following year and renovated three stores. By the end of 2012, a total purchase Umbro brand products reached more than 2,700 yuan, the Umbro brand continued to invest over 400 million yuan. Wang appeared in front of reporters like a businessman, but more like an athlete - he was dressed in green Umbro T-shirt, black shorts and sneakers - what he wore this body sports brand, from last year began to let him suck. 2012 ?? 10 24, Nike publicly announced price of $ 225 million will be sold to the United States Umbro Iconix Brand Group (IconixBrandGroupInc. Hereinafter "Iconix"), this turn of events so many agents Umbro brand retailers off guard. "again sold Umbro brand was Nike took two major football series - Manchester United and England, which is very popular among Chinese consumers sought after two British old brand." Ding Lijing think , Umbro brand value has been greatly impaired. more than she expected, in June of that year, Nike, Umbro and she just signed Umbro retail Right "Retailers agreement", the agreement for the start and end time, July 1, 2012 to June 30, 2013. "After going to sell Umbro, Nike, also signed a retail agreement with us to continue, and after its sell Umbro and we did not deal with the aftermath," Dingli Jing said: "Nike of these initiatives constitute commercial fraud ! " But Nike's response to the publication in advance but insisted Umbro brand has been the home to inform the Honourable dealers. March 7 this year, Nike, Umbro Dingli Jing received a written notice sent, communicated she signed last year "Retailers agreement" will terminate one month in advance on May 30. The new owner Yikangnisi Umbro and Shaanxi Dragon has never been approached. "We run this brand is not new, our newly renovated shops are 3 to 5 years in accordance with the period of use to do, but just renovated a year, you can not sell Umbro." Dingli Jing said, "At present, We Umbro and Nike as well as 30 million capital transaction does not settle, since last year, because no longer deal with Umbro, Nike brand, we are forced to shut shop after another, the most conservative estimate of the loss is less than 100 million. "As for the misfortune of the loss of much of Zhengzhou Unicorn description by Wang Jun said:? warehouse located in Shanghai, Zhengzhou Unicorn also about 15 million yuan stock. In addition, a total of 16 stores in Zhengzhou AstraZeneca, has invested over 400 million, the current monthly loss amounted to 400,000 yuan. In addition to Shaanxi Dragon and Unicorn Zhengzhou, the "China Economic Weekly" contact number Umbro brand retailers, have said the sale of Nike, Umbro has brought them serious damage. difficult road rights In the last year, December 18, Wang issued a first communication Umbro to Nike email, decided to withdraw from Umbro brand management, and requested its Umbro goods stored in the warehouse of Shanghai refunded, while Nike requested Inn Bao for losses due to failure to make timely notification messages to sell Umbro caused by compensation. A week later, Wang received a reply Nike Umbro, in this message, Umbro China rejected his request. Since then, Zhengzhou Unicorn with Nike repeated written communication process, Nike, Umbro's staff has gradually be cheap air jordans en disbanded. According to Zhengzhou Unicorn "China Economic Weekly" reports, after the sale of Umbro, Nike aspects gradually disbanded regional manager, then in charge of direct business contacts with distributors, sales manager and general manager have been disbanded, and finally dismissed McCain is CEO ???. In the process of demobilization of Umbro, Nike, Umbro and agents approached division disbanded, exchanges between the two sides was stalled. Articles repeatedly to contact Nike China, July 1, Nike, Sun Peng, China PR to the "China Economic Weekly" sent a written reply on the matter made the following statement: "Nike Group announced on May 31, 2012 sale of its UMBRO (Umbro) brand planning, Nike Sports (China) Co., Ltd. Umbro Chinese Ministry notice to you and the dealer in writing on June 6, 2012 the sale of issues in written communication, the Chinese Ministry of Umbro brand dealers how to successfully operate during handover Umbro brand to make the appropriate planning. "Then, to help dealers to improve the Umbro brand relevant operating conditions, promote the development of business, Umbro Chinese Ministry began in July 2012 to assist the auto business process subsequent issues. October 24, 2012, Nike announced plans to sell the Umbro brand to Iconix Brand Group, this transaction on December 3, 2012 declaration of reach. Under the agreement, Nike, Umbro products group sales competence in China will continue until September 2013. " Why the above statement did not directly respond to continue to sign in after the decision to sell Umbro brands and retailers "Retailer Agreement" reasons. The "China Economic Weekly" links a number of enterprises have indicated, did not get the message in time to sell Umbro, Nike, Umbro and Nike in the "follow-up operations to assist the dealer handling matters" aspect is not to force. 2013 January Zhengzhou, Henan paper AstraZeneca hired lawyer Xu Yongxiang, sent a lawyer's letter to Nike, Umbro, hoping to return all of the company's inventory of goods, while to be reasonable compensation for loss of Zhengzhou Unicorn. June 26, Wang Jun, the company's own staff with a few lawyers and Xu Yongxiang, rushed to Shanghai. In the afternoon, "China Economic Weekly" reporter to follow Wang went to the Nanjing West Road Plaza 58th floor of a Nike headquarters in Shanghai, China, India has "Nike Sports (China) Co., Ltd. - Umbro Chinese Ministry" on the Office has people to floor space. based e-mail provider's contact details, Wang linked to a staff member, but the officer said:. "I am only responsible for the return, you put the number reported to me for approval" In Wang repeatedly asked "to see the boss" requirement, finally have a person in charge. Since then, the two sides conducted a two-hour closed-door negotiations. Wang told reporters that no specific elements of the negotiations, "This is the Nike China's 'delay surgery'." He said. June 28, Nike credit department official met with Wang Jun, and promised to actively deal with the matter. Given the company's legal process, we will give the final solution in 20 days. "Court of last resort, I respect also appreciate Nike, I hope to have a mutually satisfactory result." Wang "China Economic Weekly" said. Xu Yongxiang think, Nike signed a retail agreement with Zhengzhou Unicorn is a "King Agreement." For example, in the agreement relating to the contents of the store refurbishment states: "Every year three agreements, according to Umbro Umb cheap foamposites ro may require retailers to determine their own standards of excellent retail business for renovation of the store said the retailer should independently undertake renovation. All costs "; in terms of bilateral compliance targets stipulated:" Umbro ready to make reasonable adjustments total sales, "and much more. "If China's Zhengzhou Unicorn Nike indictment content of each Party replaced by other agents, we are also able to set up Nike existence of rights and obligations of the parties have agreed not to like, especially on major violation of Changed Circumstances principle of good faith. "Xu Yongxiang told the" China Economic Weekly. " to the previous deadline, the reporter tried to contact Wang Jun, the two sides have made progress on negotiations to understand, but Wang Jun to "travel in the United States" as an excuse but did not disclose more information. For Sale Umbro is in transition? In the 2013 fiscal year ended May 31 of this year, the company reported sales of Nike zone data, only the Greater China region, revenue fell 5%. Nike CEO Mark? Parker reason the Chinese market setback, attributed slowed the overall growth rate of China's economy. Nike recently issued a forecast in the new fiscal year first half, the Chinese market sales might continue to decline. Key Road Sports Consulting Co., Ltd. Zhang, founder of the "China Economic Weekly" analysis said: Nike's performance decline, first of all because of recent macroeconomic slowdown: the entire sporting goods industry entered a period of adjustment, the industry is in a downward direction. As an industry leader Nike, inevitably affected. sports brand watchers Magang accept the "China Economic Weekly" interview, On the Road, Nike reason setback in the Chinese market, in addition attributed to the overall growth of China's economy slowing down, the inventory surplus and bring competitors The downward pressure on prices, but also increased the performance of the difficulties faced by Nike. To reverse the predicament, Nike is moving from a strategy based on the market before the second-tier cities, longing for the four-tier cities and even more low-end market forward. "But Nike may encounter the strongest competitor should be the same level of competitors, such as Adidas challenge it." Zhang analysts say. As the world's two largest sports brand, Nike basketball market in absolute monopoly, Adidas in football has a strong long-term resources. But through the acquisition of Umbro, Nike make up the short board effect is not obvious. This is perhaps the reason Nike eager to sell Umbro. (Chinese shoes Network - the most authoritative and most professional Footwear News) advertising and marketing company Mccann McCann Erickson Worldwide (World Group) is changing its China strategy, will focus more on helping China's local enterprises to develop overseas brand awareness. John , chairman and chief executive of Dooner, an American public relations firm, said the timing was right for the company to put more resources into Chinese companies". These Chinese companies sell products overseas, but lack the well-known brand image. in recent years, Mccann World Group has been mainly for multinational companies in China to provide marketing services, but Dunel said he believes in helping China's local enterprises there is great potential. , he said, "the 2008 Beijing Olympics provided an opportunity for local businesses to showcase themselves.". Mccann World Group's jordan retro 14 white/fuchsia blast/black clients in China include Microsoft, Microsoft, UPS and Intel (Intel). The advertising group is developing marketing strategies for home grown manufacturers such as Midea and other Chinese local groups. Mccann world group and China newspaper group Guangming Daily (Guangming Daily) established a joint venture company, through the company's business in china. foreign PR groups sometimes find it difficult to find a foothold in China, as many local companies often choose to do PR and marketing work or to local PR firms. "I think that's going to change," Dunel said." McCann, shifts, focus, to, Chinese, brands McCann, Erickson, the, advertising, marketing, company, is, shifting, its, Chinese, strategy, to, focus, more, on, assisting,, local, companies,, to, develop, and, brand, recognition, overseas. 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Shop: StockX // SNS Norse Projects x adidas Terrex Release Date: August 19, 2017 (Global) Price: $170 ?? Shop: StockX // SNS adidas Harden Vol. 1 ??Yacht Party?? Style Code: BY4525 Release Date: August 19, 2017 Price: $140 ?? Shop: StockX // SNS Highs & Lows x adidas Consortium EQT Support ADV Color: Sand/Olive Style Code: CM7873 Release Date: August 19, 2017 (Store Exclusive) Release Date: August 26, 2017 (Global) Price: $180 PUMA XO Parallel Release Date: August 24, 2017 Price: $220 Nike Kobe A.D. Mid ??Detached?? Color: Grey Style Code: 922482-002 Release Date: August 24, 2017 Price: $150 Nike Kobe A.D. Mid ??Honesty?? Color: Blue Style Code: 922482-400 Release Date: August 24, 2017 Price: $150 Nike Kobe A.D. Mid ??Optimism?? Color: Yellow Style Code: 922482-500 Release Date: August 24, 2017 Price: $150 Nike Kobe A.D. Mid ??Passion?? Color: Red Style Code: 922482-600 Release Date: August 24, 2017 Price: $150 Nike SB Stefan Janoski ??Shane O??Neill?? Release Date: August 24, 2017 PUMA XO Parallel Release Date: August 24, 2017 Price: $220 adidas EQT Support ADV PK Color: Aqua/Black-White Style Code: BZ0008 Release Date: August 24, 2017 Price: $140 ?? Shop: SNS adidas EQT Support ADV PK Color: Aqua/White-Black Style Code: BZ0006 Release Date: August 24, 2017 Price: $140 ?? Shop: SNS adidas EQT Racing ADV Color: Aqua/White-Black Style Code: BZ0000 Release Date: August 24, 2017 Price: N/A ?? Shop: SNS Nike Air Zoom Generation QS Color: White/White-Varsity Crimson-Black Style Code: AJ4204-101 Release Date: August 26, 2017 Price: $175 ?? Shop: StockX adidas NMD XR1 ??Triple White?? Color: Footwear White/Footwear White Style Code: BY9922 Release Date: August 31, 2017 Price: $150 ?? Shop: StockX adidas NMD XR1 Color: Core Black/Footwear White Style Code: BY9921 Release Date: August 31, 2017 Price: $150 ?? Shop: StockX adidas NMD XR1 ??Triple Grey?? Color: Grey/Grey-Grey Style Code: BY9923 Release Date: August 31, 2017 Price: $170 Nike LeBron 14 Low Color: Midnight Navy/University Red-Metallic Gold Style Code: 878635-400 Release Date: August 2017 Price: $150 September 2017 Sneaker Release Dates Nike KD 10 Color: University Red/Black Style Code: 897816-600 Release Date: September 1, 2017 Price: $150 Nike LeBron 14 Low EP Style Code: 878635-003 Release Date: September 1, 2017 Price: $150 Nike Air More Uptempo Color: University Blue/White Style Code: 921948-401 Release Date: September 1, 2017 Price: $160 adidas NMD R1 Color: Raw Pink/Trace Pink-Legend Ink Style Code: BY9648 Release Date: September 1, 2017 Price: $130 adidas NMD R1 Color: Grey Heather/Raw Pink Style Code: BY9647 Release Date: September 1, 2017 Price: $130 Nike Air Max 90 ??Rebel Skulls?? Color: Black/Chrome-White Style Code: 700155-009 Release Date: September 4, 2017 Nike Air Max 95 ??Rebel Skulls?? Color: Black/Chrome-White Style Code: 538416-008 Release Date: September 4, 2017 Price: $170 Nike Air Max 1 ??Rebel Skulls?? Color: Black/Chrome-Off White Style Code: 875844-001 Release Date: September 4, 2017 Pharrell x adidas Tennis Hu Color: Blue Style Code: CP9766 Release Date: September 8, 2017 Price: $110 Pharrell x adidas Tennis Hu Color: Dark Navy Blue Style Code: BY8719 Release Date: September 8, 2017 Price: $110 Pharrell x adidas Tennis Hu Color: Yellow Gold Style Code: CP9667 Release Date: September 8, 2017 Price: $110 Pharrell x adidas Tennis Hu Color: Scarlet Red Style Code: BY8720 Release Date: September 8, 2017 Price: $110 Nike Air Foamposite Pro Color: Island Green/Metallic Platinum Style Code: 624041-303 Release Date: September 8, 2017 Price: $230 ?? Shop: Nike.com Nike Flight Bonafide Color: Cargo Khaki/Gum Light Brown Style Code: 917742-300 Release Date: September 9, 2017 Price: $145 Nike Air More Uptempo Color: Light Bone/White-Light Bone Style Code: 921948-001 Release Date: September 15, 2017 (North America) Price: $160 Nike Air More Uptempo ??Knicks?? Color: White/Deep Royal Blue-Team Orange Style Code: 921948-101 Release Date: September 19, 2017 Price: $160 ?? Shop: Nike.com Nike Kyrie 3 ??Kyrache Light?? Color: Black/Team Orange-Concord-Neo Turquoise Style Code: 852396-007 Release Date: September 2017 Price: $120 Nike LeBron Soldier 11 EP ??Kay Yow?? Style Code: 897645-102 Release Date: September 2017 Price: $130 October 2017 Sneaker Release Dates adidas Dame 4 ??Rip City?? Color: White/Black-Red Style Code: BY3759 Release Date: October 6, 2017 adidas Dame 4 ??Un-Dyed?? Color: White/White-White Style Code: BY4496 Release Date: October 6, 2017 adidas D Rose 8 Color: Black/Gold-White Style Code: CQ1618 Release Date: October 28, 2017 Nike Air Foamposite Pro ??Metallic Gold?? Color: Metallic Gold/Black-Black-White Style Code: 624041-701 Release Date: October 2017 Price: $230 Nike Air More Uptempo PRM ??Wheat?? Color: Flax/Flax-Gum Light Brown Style Code: AA4060-200 Release Date: October 2017 ?Price: $185 November 2017 Sneaker Release Dates adidas Yeezy Wave Runner 700 Color: Solid Grey/Chalk White-Core Black Release Date: August 12, 2017 Release Date: November 1, 2017 (Ship Date) Price: $300 Pharrell x adidas NMD Hu Trail Color: Core Black/Footwear White-Footwear White Style Code: AC7359 Release Date: November 11, 2017 Price: $250 Pharrell x adidas NMD Hu Trail Color: Noble Ink/Bold Yellow-Footwear White Style Code: AC7360 Release Date: November 11, 2017 Price: $250 ?adidas EQT Support 93/17 ??Black Friday?? Color: Core Black/Core Black-Core Black Style Code: BY9512 Release Date: November 24, 2017 Price: $180 Nike Air Max 97 Color: Black/Black-Black Style Code: 918356-002 Release Date: November 2017 Price: $160 adidas NMD R1 Primeknit Color: Sea Crystal/Turquoise-Sea Crystal Style Code: CG3601 Release Date: November 2017 Price: $170 adidas Yeezy Boost 350 V2 Color: Blue Tint/Grey Three-High Resolution Red Style Code: B37571 Release Date: December 2017 Price: $220 adidas Yeezy Boost 350 V2 Color: Semi Frozen Yellow/Raw Steel-Red Style Code: B37572 Release Date: December 2017 Price: $220 Nike WMNS Air Foamposite One ??Shine?? Color: Dark Stucco/Dark Stucco-Black Style Code: AA3963-001 Release Date: Holiday 2017 Price: $230 Nike WMNS Air More Uptempo ??Shine?? Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130JORDAN BRAND is offering the Air Jordan 2 Low bull color this year. is the bull color. Although the official named "Bred" color, in the eyes of our toe, Bred has been locked in the stereotype of red color, and black and red with white element, we prefer to call this "bull color" or "color Chicago". As of last year the iconic Air Jordan 1 OG High Chicago, the white black red element has created a classic brand, and also launched a white black red color of another Air Jordan 1, that is just a product called The Return, which is 1.5". The so-called The Return Michael Jordan in 1985, was seriously injured after the return of the king, wearing a pair of Air Jordan 1.5, Air Jordan 1 and Air Jordan 2 in the upper end of the approach is to allow MJ to quickly adapt to the new shoes feel. Last year, Air Jordan 1.5 released a variety, but also for this year to better pave the way for Air Jordan 2 release.